Aquent Aquent

Mobile Analytics: Digital Strategies and Measurement Challenges

Mobile Analytics: Digital Strategies and Measurement Challenges

Webinar presented by: Greg Dowling, Vice President of Mobile Strategy & Measurement, Semphonic

With new technologies putting the Internet in everyone’s pocket and an exploding apps market taking the possibilities to dizzying new heights, mobile devices have assumed a central role in the Internet equation. But going mobile is the easy part. The trick is to make sure your investment pays off, and for that, new metrics strategies are needed.

Learn about the hurdles involved in navigating this rapidly evolving terrain and understand ways to successfully address key mobile measurement issues, including:

  • Handling multiple channels of data that include mobile and mobile applications
  • Choosing the right mobile measurement infrastructure
  • Handling carrier and phone restrictions and limitations
  • Integrating mobile with fixed web

Les commentaires

comments powered by Disqus

Merci !

Un membre de notre équipe vous contactera rapidement.

Vous pouvez également nous appeler durant les horaires de bureau habituels au 01 40 29 81 10.

Entre temps, restez connecté via :

Oops !

Nous sommes désolés mais votre requête n’a pas pu aboutir. Merci de bien vouloir réessayer.

Merci de bien vouloir réessayer

Vous souhaitez recruter ou avoir des informations ?

Prénom - Nom
Informations de contact

Politique de confidentialité