Marketing Analyst / Measurement Effectiveness Specialist
Overview
Placement Type:
Temporary
Compensation:
£46.15 p/h PAYE (£95,992 p/a pro rata)
Start Date:
Asap
- You will support measurement leadership in building, organizing and communicating our measurement framework content from early measurement planning to post campaign evaluation across EMEA markets. This will involve collaborating with our key partners (internal colleagues, media agencies, analytics teams) to improve current solutions and campaign testing.
- You will use your current measurement knowledge as well as new learnings from this role to ensure that our measurement recommendations and methodologies are clear, consistent, organized and easy to understand for technical and non-technical audiences.
- You will help operationalise our pre-testing & pre-flight programme for digital and offline channels within the EMEA region; a specific interest in social testing or possible alternative methods, such as AI would be preferable but not essential.
- The programs are global and therefore this gives you an ideal opportunity to collaborate with various teams across the business. You will aim to make our business the most innovative, groundbreaking advertiser in the marketplace and advocate for compelling and interesting media measurement and optimisation methodologies.
- This role requires a unique blend of media measurement experience and operational excellence. Ideally you will have a strong grasp of offline and online measurement methodologies, managing ad hoc research projects as well as managing multiple internal and external stakeholders, including but not limited to media agencies.
- Excellent communication and interpersonal skills.
- Minimum 6 to 8 years of experience with media background with experience in Digital Media.
- Strong skills on planning concepts, Operational strategy, Industry Marketing and Project Management, Presenting technical skills, creative and media measurement.
- Industry background: Marketing Science. Media effectiveness, media explanation, Marketing Smuggling.
- Track record of delivering important concepts in ambiguous or fast-moving situations.
Client Description
Our Client is a multinational technology company, specialising in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
