Regional Marketing Manager -DACH

Overview

As the EMEA Marketing team, we currently have a strong base of regional marketeers with in-depth market knowledge, primarily specialising in acquisition. We’re looking for a growth-minded and self-driven Regional Marketing Manager for DACH to penetrate key markets and drive growth in these previously ‘unserved’ countries. In this role we’re looking for someone to own Marketing’s contribution to growth, business partnering with regional Sales teams to drive penetration in Mid Market and Enterprise customers. You’ll collaborate cross functionally with teams to create effective full funnel campaigns to generate prospects, stimulate customer usage, measure success and share your findings. You’ll be customer obsessed and work tirelessly to understand our prospects base, decision maker and influencer personas, and the regional channels to leverage to influence them.

Reporting to the Head of EMEA Marketing, this is a new role, in a highly motivated team, and we’re looking for someone to join us in our growth journey. You’ll have the opportunity to engage through the full marketing mix, from LinkedIn, to events, email, dedicated content and much more. It’s yours to define.

What you’ll do
Leveraging owned, paid and earned media, own Marketing performance in region, with the ultimate goal of delivering quality leads to our specialised Sales teams.
Business partner with regional Sales teams, aligning commercial priorities and develop supporting quarterly Marketing plans to achieve targets.
Define, develop, execute and measure regional campaigns to drive acquisition, awareness and adoption of the client for Business solutions.
Work cross functionally to develop compelling regional content supporting KPIs.
Partner with the local Comms team to drive PR actions
Proactively research trends and new topics that may be of interest to target personas. Socialise recommendations and gain regional feedback.
Be a brand guardian, driving consistency in regional messaging.

Basic Qualifications
Fluent in German and / or strong German market expertise.
English, with other European languages an advantage.
Min 5+ years B2C and/or B2B existing customer Marketing experience
Proven record of delivering effective campaigns into high valued existing customer bases.
Strong Marketing channel knowledge including, but not limited to email, LinkedIn, webinars, content etc
Structured problem solver with project management skills, attention to detail and an analytical mindset
Strong stakeholder management skills