B2B Marketing Analytics Manager

Overview

Responsibilities:

• Explore client’s data infrastructure, extract necessary data, perform data analysis, and visualise findings to understand key marketing patterns and trends, developing compelling data-driven stories.
• Summarise analysis on customer needs, product positioning, campaign performance, market trends, and competition in regular, actionable, and engaging business updates.
• Communicate the story behind the numbers to a variety of business partners, influencing and inspiring corrective actions in business strategy.
• Acquire, summarise, and circulate key takeaways from primary research and market trend analysis, working closely with the marketing research team.
• Bring key marketing insights to life to drive account penetration and upsell motions, enhancing customer lifetime value (LTV).
• Understand and communicate what drives performance and identify opportunities for product marketing messaging.
• Partner with the marketing team to create data-driven campaigns that optimise prospect conversion.
• Build feedback loops to highlight knowledge gaps and drive future analysis and research.

Skills:

• Strong knowledge of B2B marketing and sales is essential.
• Excellent communication and presentation skills are a key requirement.
• Proficient in data analysis, with a passion for uncovering significant patterns and meaningful insights.
• A proactive self-starter with a continuous learning mindset, capable of working in a virtual environment.
• Exceptional attention to detail, ability to manage multiple datasets and data requests, and flexibility to respond quickly and meticulously.
• Ability to manage stakeholders (Director+ level) autonomously and navigate a matrix environment across time zones.
• Proficiency in CRM tools (e.g., Salesforce or Microsoft Dynamics) is mandatory.
• Experience in data visualisation is required, with Power BI strongly preferred.
• Proficiency in SQL, Hive, or Azure Databricks is highly desirable.

Education & Experience:

• 5+ years of relevant work experience in Data Analytics, Consulting, or Marketing Analytics.
• Experience in B2B SaaS marketing and sales analytics is highly preferred.
• An MBA is preferred.

If this sounds like you, contact the Aquent team today!

The next steps will be shared with shortlisted candidates. Thank you for taking the time to apply.