Creative Strategist (Copywirter)

Aperçu

• Fluent in English and German mandatory
• Knowledge of the Twitch platform

Join a leading global enterprise, partnered with Aquent, where your creative vision will directly shape the future of brand engagement on a massive scale. This is an unparalleled opportunity to develop and execute groundbreaking advertising campaigns that captivate millions, drive brand success, and foster vibrant communities. You’ll be at the forefront of the creator economy, translating innovative ideas into compelling experiences that resonate deeply with diverse audiences and make a tangible impact on our clients’ strategic goals.

THE ROLE
Our client operates a premier live-streaming platform, a dynamic hub where millions of viewers connect with countless creators across a vast array of content categories. The Brand Partnership Studio’s mission is to elevate creators and brands by forging strategic alliances that deliver authentic, engaging content. We empower brands to thrive in the evolving creator economy by crafting programs that blend popular culture and community behaviors with cutting-edge content and technology. You will become an integral part of a highly skilled, globally connected team passionate about innovation, collaboration, and delivering exceptional client and audience outcomes.

Reporting to the Creative Strategy Lead, EU, the Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Berlin office. You will work on large-scale, high-profile advertising campaigns for most important clients in Germany and across Europe.

Your role will involve concepting, scoping and pitching inspiring branded content campaigns that translate client’s goals into compelling experiences.

Using your existing knowledge of the streaming landscape, you will uncover cultural insights on the platform, the gaming community and Gen-Z audience, to develop strategic brand narratives for clients.

Working across a number of advertising verticals (including CPG, QSR, FMCG, Technology, Finance, Retail and Automotive) you will collaborate with new and existing clients to translate marketing objectives into creative campaigns that leverage the best of  the platform, products and talent.

You will partner with media agencies, advertising agencies and clients across Germany to attend pitches, brainstorms and collaborative work sessions which evangelize and educate on behalf of the platform.

You will have a portfolio of branded content work, solid creative instincts and high standards for campaign work. You have excellent written and verbal communication skills in German and English. You can take a complex concept and present it in a way that is easy to understand.

You must be familiar with the RFP process, analyzing briefs, the problems brands are trying to solve, and how to deliver an effective response that delivers against measurable business objectives. You have experience presenting creative concepts to clients and are comfortable pitching to executive level stakeholders.

You should have an understanding of the platform, the Influencer space, branded content and the digital advertising landscape. You will be comfortable working in a fast-paced environment, juggling multiple projects and collaborating with cross-functional teams across the region.

Basic qualifications:
Bachelor’s degree
Experience in driving compelling creative strategy and execution at an agency or in-house creative team

PREFERRED QUALIFICATIONS
Knowledge of InDesign, Photoshop, Illustrator, Keynote
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines

REQUIRED SKILLS
– Bachelor’s degree
– Experience leading a compelling creative strategy and execution within an agency or in-house creative team

PREFERRED SKILLS
– Experience leading the creative development of innovative creative from concept to delivery
– Experience effectively presenting creative concepts to senior executives
– Experience managing multiple projects and meeting tight deadlines

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.