Marketing Manager GTM Mobile

Aperçu

Aquent is partnering with a globally recognized leader at the forefront of innovation, dedicated to shaping the future of digital experiences. This is your chance to join a team that is constantly pushing boundaries and delivering impactful solutions to a vast user base.

We are seeking a highly motivated and strategic marketing professional to take the lead in bringing innovative mobile products and features to market. In this pivotal temporary engagement, you will be instrumental in shaping product marketing strategy, driving go-to-market initiatives, and ensuring our offerings resonate deeply with target audiences. You will directly influence product success, educating internal and external stakeholders, and executing large-scale campaigns that drive education, engagement, and adoption. If you thrive on understanding market dynamics, translating insights into action, and making a tangible difference in the product lifecycle, this role offers an exciting opportunity to showcase your expertise and leave a lasting mark.

**What You’ll Do:**

* Act as a subject matter expert for products and features, providing critical input into the product development process, conducting market analysis, and offering insights on industry trends.
* Lead the development of comprehensive marketing plans for regional and functional teams, reviewing portfolios, prioritizing goals, and defining positioning strategies to engage target audiences effectively.
* Drive the creation and rollout of strategic frameworks for product marketing content across diverse channels.
* Define, identify, collect, and track key quantitative and qualitative product and business metrics for new and existing ventures.
* Validate market size and opportunity, leveraging your expertise to identify new market opportunities and collaborate with teams to build supporting rationales and visions.
* Develop user insights to ensure the user voice is integrated into product development and marketing strategies, advocating for optimal user experience and engagement.
* Drive product brand positioning, value propositions, and messaging strategy, adapting communications for specific product nuances and goals.
* Independently create compelling marketing content, ensuring alignment with product strategy, and collaborating with cross-functional and production teams for final publication.
* Determine research needs, scope, manage, and guide user research initiatives, leveraging both internal and external partners.
* Drive and manage medium to large-scale campaigns, assets, communications, and programs to achieve user needs and team objectives.
* Lead the evaluation and analysis of campaign performance for continuous optimization, identifying optimal channels for user engagement and meeting targets.

**What You’ll Bring:**

**Must-Have Qualifications:**

* Around 5-6 years of experience in marketing management, specifically within product marketing.
* Mandatory proficiency in French and English.
* Demonstrated proficiency in product positioning, data analysis, and synthesis.
* Strong understanding of consumer behavior and situational leadership.
* Proven expertise in campaign management, marketing briefs, and client/partner management/advising.
* Solid background in brand management, industry knowledge, and storytelling.
* In-depth knowledge of go-to-market activities.
* Strong project management skills.
* Ability to effectively work with external agencies and internal stakeholders.

**Nice-to-Have Qualifications:**

* Affinity for product marketing and the technology sector.
* Preferred industry experience in fast-moving consumer goods or technology.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.