Account Manager Programmatic Ads

Aperçu

Join a leading global technology company, partnered with Aquent, at the forefront of digital advertising innovation. This organization is renowned for its advanced advertising solutions, empowering brands to achieve unprecedented reach and engagement. You will contribute to a mission of empowering businesses to connect with their audiences more effectively, driving the adoption and optimization of a cutting-edge programmatic advertising platform, directly influencing the success of agencies and advertisers worldwide.

Are you ready to make a significant impact by empowering advertising agencies and trading teams to master an industry-leading programmatic platform? As a pivotal partner, you will ensure our clients not only adopt but truly excel in leveraging advanced advertising technology. This exciting role places you at the heart of driving campaign volume, breadth, and depth, directly contributing to client success and the evolution of digital advertising. Your expertise will translate into tangible results, helping partners meet and exceed their business objectives through strategic activation and seamless trading support.

Your Impact

As a key contributor, you will be instrumental in guiding agencies and advertisers through the complexities of programmatic advertising, ensuring optimal campaign performance and fostering long-term partnerships. Your work will directly enhance the efficiency and effectiveness of advertising strategies for diverse clients, shaping the future of digital campaigns and driving significant growth for our partners.

What You’ll Do

You will play a crucial role in the full campaign lifecycle, from initial setup to advanced optimization, while championing efficiency and innovation. This involves:

• Supporting the entire campaign lifecycle, including initial setup, quality assurance, optimization, troubleshooting, and month-end reconciliation.
• Proactively identifying strategic and tactical optimization opportunities to boost campaign performance and drive increased average campaign size.
• Ensuring adherence to best practices and developing mechanisms to maintain consistency and quality across all activations.
• Executing and monitoring testing plans for campaigns, applying learnings to achieve improved outcomes.
• Collaborating with agency and client trading desks to provide actionable insights and recommendations that enhance campaign effectiveness and align with client goals.
• Contributing to the creation, iteration, and adoption of activation processes and best practices to ensure quality and efficiency.
• Collaborating with internal and external stakeholders to identify automation opportunities that improve service delivery.
• Acting as an agency champion for the capabilities of advanced advertising platforms, ensuring seamless alignment with agency processes and client outcomes.

What You’ll Bring

We are looking for a highly motivated individual with a deep understanding of the programmatic advertising landscape and a passion for client success.

Must-Have Qualifications:

• 4+ years of experience in agency or trading desk programmatic activation, campaign management, or trading desk collaboration.
• Advanced knowledge of Demand-Side Platform (DSP) platforms and associated programmatic tools.
• Expertise across multiple areas of programmatic advertising technologies including RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution, bidding engines, second-price vs. first-price auctions, pixel and tag managers, cookies, and viewability.
• A strong data-driven mindset coupled with an unwavering client-first focus.
• Proven ability to share knowledge and expertise to effectively train agency traders.

Nice-to-Have Qualifications:

• Experience with industry-leading advanced advertising platforms.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

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