Marketing Manager - 360 campaigns

Aperçu

Aquent is proud to partner with a globally recognized, innovative leader at the forefront of technology and digital experiences.
We’re seeking an exceptional individual to step into a pivotal role where you’ll not only shape product marketing strategy but also drive the entire lifecycle of innovative features and services.

**What you’ll do:**

* **Go-to-Market Orchestration:** Lead the development of comprehensive marketing plans, prioritize goals, and define precise positioning strategies to effectively engage target audiences for new and existing offerings.
* **Content Strategy & Metrics:** Drive the creation and rollout of product marketing content frameworks across various channels, while defining, collecting, and tracking key quantitative and qualitative metrics to measure success and inform future ventures.
* **User-Centric Advocacy:** Develop profound user insights, ensuring the user voice is integrated into product development and marketing strategies. Advocate for an optimal in-product user experience, providing feedback and driving improvements to enhance engagement.
* **Brand & Messaging Architect:** Shape product brand positioning, value propositions, and messaging strategies, adapting communication nuances for different channels and narratives to ensure consistent and impactful storytelling.
* **Content Creation & Collaboration:** Independently craft compelling marketing content, ensuring alignment with product strategy. Lead iteration efforts with cross-functional teams on design and content standards, collaborating with production to publish final marketing assets.
* **Campaign & Program Management:** Drive and manage medium- to large-scale marketing campaigns, assets, communications, and programs, aligning efforts with user needs and team objectives and key results (OKRs).

**Must-Have Qualifications:**

* Proven experience driving product marketing strategy and informing stakeholders on market opportunities.
* Extensive experience developing and executing innovative marketing campaigns across various channels to drive education, engagement, and product adoption.
* Strong analytical skills to understand detailed insights and big picture implications, solving complex problems.
* Proficiency in developing and executing go-to-market plans and messaging for new products and features.
* Ability to independently create high-quality marketing content and collaborate with cross-functional teams on iteration and publication.
* Proven track record of managing medium- to large-scale campaigns, assets, communications, and programs to achieve OKRs.

* English Fluent

* Native French

**Terms of missions**

* Temp mission

* 6 months

* Salary offered: 94 000 € equivalent annual

**About Aquent Talent**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.