Programmatic Media Manager

Aperçu

Aquent is partnering with a leading global technology company that is revolutionizing how brands connect with their audiences. This innovative organization is at the forefront of digital advertising, driving cutting-edge solutions that empower businesses to achieve their marketing objectives with unparalleled precision and scale.

Are you ready to make a significant impact on the future of digital advertising? We are seeking a highly skilled and passionate individual to join a dynamic team at the heart of programmatic activation. In this pivotal role, you will be instrumental in empowering agencies and trading teams to master and scale a sophisticated advertising platform, directly influencing campaign success and driving substantial growth for diverse clients. Your expertise will not only optimize performance but also shape the efficiency and innovation of programmatic strategies across the ecosystem.

Key Responsibilities

• Support the entire campaign lifecycle, from initial setup and quality assurance to ongoing optimization, troubleshooting, and end-of-month reconciliation.
• Proactively identify and implement strategic and tactical optimization opportunities to elevate campaign performance and expand campaign size.
• Champion best practices, establishing mechanisms to ensure consistent quality and effectiveness across all activations.
• Design, execute, and monitor testing plans for campaigns, translating insights into actionable improvements for future outcomes.
• Collaborate closely with agency and client trading desks, providing invaluable insights and recommendations that enhance campaign effectiveness and align seamlessly with client objectives.
• Actively contribute to the development, refinement, and adoption of activation processes and best practices, fostering efficiency and high-quality service delivery.
• Partner with internal and external stakeholders to pinpoint and implement automation opportunities that streamline operations and improve service delivery.
• Serve as a key advocate for the company’s advertising platform capabilities within agencies, ensuring seamless integration and optimal client results.

Required Qualifications

• Proven experience in agency or trading desk programmatic activation, campaign management, or extensive collaboration with trading desks.
• Advanced technical expertise in DSP platforms and associated programmatic tools. This includes a deep understanding of multiple areas of programmatic advertising technologies such as RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution, bidding engines (second price vs. first price auctions), pixel and tag managers, cookies, and viewability.
• A strong data-driven mindset with an unwavering focus on client success.
• Demonstrated ability to effectively share knowledge and train agency traders.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.