Consumer Communications Manager

Overview

Our client is a global leader in the travel industry, dedicated to transforming the way people experience the world. Whether it’s spotlighting inspiring travel trends, showcasing unique stays and experiences, or highlighting how travel can positively impact local communities, they aim to connect people through meaningful storytelling.

Their communications team is dynamic, fast-paced, and passionate about crafting compelling narratives. If you love storytelling, collaboration, and creating impact, we want to hear your story.

The Role:
As the Consumer Communications Manager for the UK and Ireland, you will lead consumer-facing campaigns that build awareness and excitement around our platform. You’ll balance strategic, large-scale initiatives with an ongoing drumbeat of creative storytelling to ensure we remain top-of-mind for travelers and media alike.

You’ll work closely with cross-functional teams, including marketing, product, and community engagement, to deliver campaigns that resonate with diverse audiences. Your ability to craft creative and culturally relevant stories will play a vital role in enhancing our reputation and driving demand for our platform.

This role is based in London and reports to the Senior Communications Manager, UK & Ireland. This is a 12 months contract, offering £61,250 per annum, pro rata (PAYE).

What You’ll Do:

• Identify and drive proactive press opportunities, including national and global announcements, to support consumer and product goals.
• Develop culturally resonant campaigns that drive demand, incorporating celebrities, influencers, and opinion leaders in the UK and Ireland.
• Handle incoming media inquiries, using data, research, and compelling stories from our community to shape narratives.
• Craft a wide range of written materials, including press releases, blog posts, pitches, Q&As, and messaging guidelines.
• Build and maintain relationships with key journalists, influencers, and partners to amplify our brand.
• Oversee media opportunities with our host and guest community, providing them with tools to share their experiences.
• Collaborate with local, regional, and global teams to ensure alignment on strategic communications initiatives.
• Manage PR agencies, ensuring seamless campaign execution, reporting, and localization of global press materials.

What We’re Looking For:

• Experience: Communications, PR, or a related field, with a proven track record in consumer campaigns. Experience in lifestyle, tech, internet, or travel sectors is a plus.
• Media Savvy: Strong understanding of the UK media landscape with established relationships across key outlets.
• Creative Vision: A passion for pop culture and storytelling, with the ability to craft ideas that capture editorial media attention and drive social engagement.
• Project Management: Expertise in managing complex campaigns, including events, influencer partnerships, and data-driven storytelling initiatives.
• Collaboration: Skilled at working cross-functionally and managing external PR agencies to deliver impactful results.
• Adaptability: Thrives in fast-paced environments and is comfortable navigating change.
• Communication: Exceptional writing and interpersonal skills, with confidence in presenting to senior stakeholders and media contacts.
• Education: Bachelor’s Degree or equivalent experience.

Our innovative entertainment client is seeking a passionate and experienced Product Marketing Manager to join their Ads Product Marketing team. This team is dedicated to shaping and introducing cutting-edge ad products to the B2B advertising marketplace, focusing on EMEA-based initiatives.

In this role, you’ll work cross-functionally to influence product development, define product narratives, and deliver engaging go-to-market strategies that set our client apart. You will play a pivotal role in the regional rollout of key ad solutions, collaborate with product and sales teams, and contribute to broader marketing and business initiatives.

If you’re curious, collaborative, and driven by the fast-evolving ad tech landscape, this is your chance to make an impact with one of the most recognized names in entertainment.

Key Responsibilities

• Go-to-Market Leadership: Partner with teams to drive EMEA-focused programmatic launches in 2025 and support the rollout of additional ad solutions, such as ad formats, targeting, and measurement.
• Collaboration & Feedback: Act as a trusted advisor to product and sales teams, establishing a feedback loop that incorporates customer and market insights into product development.
• Marketing Execution: Identify and create marketing assets (e.g., materials, demos, and narratives) that bring ad products to life in a concise and compelling manner.
• Regional Integration: Work closely with the EMEA marketing team to ensure programmatic messaging aligns with overall marketing narratives and activation strategies.
• Cross-Functional Consistency: Collaborate globally across marketing, communications, and product teams to deliver a unified ads narrative, showcasing programmatic capabilities effectively.

What We’re Looking For

• Experience: product marketing experience in digital advertising or B2B advertising, with a strong background in programmatic and ad tech ecosystems.
• Strategic Insight: Proven ability to partner cross-functionally on product strategy, positioning, and go-to-market launches, paired with a strong understanding of ad solutions and measurement.
• Communication Skills: Exceptional storytelling skills with comfort in using and interpreting research data.
• Collaboration: A team player who thrives in an inclusive and collaborative environment.
• Execution and Vision: Capable of balancing near-term priorities with long-term strategy development, including creating actionable product briefs and detailed roadmaps.
• Attention to Detail: A meticulous yet pragmatic approach to problem-solving, leveraging the 80/20 rule to focus on impactful results.

The next steps will be shared with shortlisted candidates by COB on Monday 23rd December.