Senior ABM Marketing Manager

Overview

About the Role

As our Senior Account Based Marketing (ABM) Manager for the UKI region you’ll have a real chance to create a measurable impact to secure new revenue opportunities as part of a fun and innovative team, working in lockstep with sales to drive pipeline, create meaningful engagements and maximise our existing marketing activations. Our cross-functional relationships and sense of collaboration is something we’re very proud of and success is something we definitely celebrate together.

This role is accountable for leading the development, implementation, management and measurement of targeted account-focused programs for the UK & Ireland with a specific focus on driving pipeline creation and acceleration within the account base.

Responsibilities

• Be the primary liaison between sales and corporate marketing, partnering with all team members to build comprehensive 1:1 or 1: few account-based marketing plans for a fixed set of strategic accounts.
• Ensure that all marketing programs in plan are aligned with the corporate vision, themes, and brand guidelines.
• Drive territory planning focused on helping sales sell account-appropriate offerings, including the suite of client’s software, add-on and cross-sell products.
• Focus on the buyers’ journey. Deliver the right program and content at the right time.
• Tailor ABM programs and messaging to align to prospect, customer and industry-specific initiatives, business objectives or unique challenges.
• Collaborate closely with Regional Marketing, Global Campaigns, Partner Marketing, Events Marketing, and Solutions Marketing as key corporate programs, to assist in creating and accelerating pipeline.
• Review performance metrics with a keen eye on return on investment. Ensure that each marketing activity is tracked and measured. Use data and dashboards to inform future programs.
• Be flexible. Address the ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to the health of the pipeline.
• Share metrics and reporting to advise broader teams of best-practices.

About You

Basic Qualifications:

• Currently in a similar role and you’re able to outline on your application a track record of success in relevant activities.
• Strong EQ, self awareness and demonstrable track record in dealing with executives.
• Recent experience in a fast growth, SaaS cloud native environment is very important. Experience in enterprise level software is great, but not crucial.
• Knowledge of cloud based solutions.

Other Qualifications:

• Excellent communication with a particular emphasis on collaboration and partnering for a joint outcome.
• High energy; highly productive with strong self-starter initiative.
• Outstanding organisational, budget, project and leadership skills.
• And last of all, you hold yourself to a set of values that align with ours. We’re a purpose driven organisation and we seek like minded Workmates. Be sure to check out our values.

*This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.