Senior Lead Sportswear Catagory Marketing EMEA

Overview

PURPOSE OF ROLE
This role is responsible for building and amplifying the client’s authentic and impactful presence in the Sport/ Streetwear category. A forward-thinking, consumer-driven strategy is essential to solidify the client as a leader in this space, connecting streetwear & sport cultures while driving growth in apparel, footwear, and accessories. As the Sr.Lead, Sportswear, you will drive category-focused marketing strategies and activation plans across EMEA, ensuring the brand resonates authentically within local markets.
This role requires a deep understanding of fashion trends within various sport cultures, such as football, basketball, and streetwear, and the ability to connect them seamlessly with the client’s ethos. You’ll act as the central orchestrator of strategies that align product, marketing, and retail efforts to create a compelling category presence that appeals to diverse audiences. The ideal candidate will also have experience in collaborating with creators and artists to bring innovative partnerships to life, ensuring the brand remains culturally relevant and resonates with its target consumers. This position will report to the EMEA Director of Category Marketing and Consumer Engagement and be evaluated on the following:

● Driving category and brand awareness through consistent and impactful execution across EMEA
● Ensuring effective collaboration among cross-functional teams across global and regional levels.

ESSENTIAL DUTIES AND RESPONSIBILITIES
● Own the Category Voice and Positioning:
● Leverage market and consumer insights to inform global strategy and ensure it is relevant for the EMEA Sportswear audience.
● Develop marketing plans that integrate sport-specific fashion trends and authentic connections to streetwear meets sport cultures.
● Advocate for and represent the cultural pulse of fashion and sportstyle consumers in key cities.
● Lead EMEA marketing efforts for Sportswear, aligning global strategies with regional objectives.
● Identify and build partnerships with creators, designers, and artists who align with the clients vision.
● Lead collaborative projects that highlight the intersections of sport, fashion, and culture.
● Craft marketing campaigns that integrate storytelling around sport culture and its fashion trends.
● Develop rolling 12-month marketing plans, aligning with business goals and local market opportunities.
● Develop project and creative briefs and oversee campaign timelines, ensuring materials reflect the influence of sport-specific cultural trends.
● Activate stories across digital, retail, and cultural touchpoints to resonate authentically in local Markets.
● Partner with Merchandising to ensure product relevance from a marketing perspective.

● Align with Retail to create impactful in-store and online brand moments.
● Integrate with Sports Marketing to ensure athletes and influencers embody the spirit of the Sportswear and Sportstyle category.
● Leverage data to refine audience understanding and measure campaign success.
● Monitor trends in streetwear/ sport cultures and fashion to inform future strategies.

YOUR IMPACT
This role offers the opportunity to bridge the gap between sport culture and fashion, fostering meaningful connections between the client and its audiences while collaborating with creators to define the future of sportswear