Brand Strategist

Overview

This role is with a globally recognized organization that consistently redefines innovation and customer experience. As a leading force in its industry, this company is dedicated to creating groundbreaking products and services that captivate and inspire millions worldwide. Aquent is proud to partner with this visionary client to find exceptional talent who will contribute to their continued success.

Are you a visionary strategist passionate about shaping the narrative for beloved brands? We’re seeking a dynamic leader to join our client’s team, where you’ll be instrumental in defining strategic direction and igniting creative brilliance that resonates with millions globally. This is your chance to make a profound impact, influencing how groundbreaking innovations are perceived and experienced by customers across the globe. You will be at the forefront of connecting a revered brand with its current and future customers, crafting strategies that are not just effective, but truly provocative and memorable.

This is a 11 months, hybrid contract, offering up to £288.20 per day (PAYE) – 40hrs/week. This role is open for a limited time. Next steps will be shared with shortlisted candidates by COB on Thur 9th Nov. Due to the high volume of applicants, we may be unable to reply to each applicant individually.

**What You’ll Do:**

As a strategic leader for significant initiatives, you will partner closely with creative and brand leadership to develop compelling points of view, robust strategic platforms, and insightful business analyses. Your work will directly shape innovative creative output, ensuring it is both impactful and aligned with the brand’s global vision. You will guide strategic conversations, drive insight generation, and foster collaboration across diverse teams to deliver exceptional marketing experiences.

* Collaborate with creative and brand leadership to develop strategic frameworks, business analyses, and creative briefs that drive innovative work.
* Act as the strategic lead for key initiatives, guiding their direction and impact.
* Refine and strengthen the brand’s connection with current and future customers through objective, insights-driven approaches.
* Provide strategic leadership during creative development and reviews, pushing for provocative and impactful work.
* Develop, maintain, and champion strategic platforms and points of view, integrating input from various internal and external partners.
* Lead the creation of comprehensive project and creative briefs for internal creative teams as new initiatives arise.
* Serve as the primary strategic contact for external agency partners, providing clear project briefs and guiding creative development.
* Guide your team in developing points of view and presentations on relevant cultural, market, and category opportunities.
* Propose and lead insight development, including primary research projects, to inform strategic decisions.
* Partner with product marketing teams to understand business objectives and identify new market opportunities.
* Act as a global strategic lead and resource, ensuring alignment and a singular vision across diverse markets.

**What You’ll Bring:**

* Solid experience in strategic brand planning.
* Proven ability to radically simplify complex information into clear, actionable insights.
* Deep understanding and extensive experience in marketing strategy, experience design, design research, or brand communications.
* A track record of successfully leading strategic conversations with a wide range of people across different disciplines and levels.
* Deep expertise in partnering with and building productive relationships with creative professionals across various fields, including advertising, video, interactive, and print.
* Exceptional skills in business and brand strategy, insights and research, and media and communications planning.
* The ability to synthesize disparate sources of information into a strong, cohesive strategic narrative.
* Extraordinary writing, visual storytelling, and presentation skills.
* Prior experience within a creative advertising or design agency, with examples of creative briefs or case studies.